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Epson launches digital inkjet press

The SurePress L-4033A Digital Label Press lists at $285,000

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By: Greg Hrinya

Editor, Label & Narrow Web

After several years testing the marketplace and refining its technology, Epson has gone commercial with its digital inkjet press. The SurePress L-4033A Digital Label Press “brings Epson image quality to the label market – that’s our value proposition,” says Mark Elsbernd, North American region sales manager.

At a list price of $285,000, the press “has received a positive response,” says Elsbernd. “A lot of smaller label converters want to get into the digital market.”

The press utilizes water based inkjet ink, which Elsbernd says is “not the traditional water based product.” The resins are encapsulated, and the unit contains a dual drying system.” The unit handles a web with up to 13”, and has a 36” repeat. Speed is up to 16 fpm.

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